CSR is one such business model that impacts a lot on the overall image of the business. In matters of the market reputation, branding is everything and this is what CSR provides you, but this model is different. It not just establishes a brand but also helps you to carve a respectable place in society. Corporate social responsibility is a business model that helps the business to be accountable for and also invest in the various programs that are intended to helps the society. These can include donations for the cause, environment initiative, clean-up efforts, land and wildlife preservation, and health care.
Companies spend millions on public image. In the business world, public image is everything and when it comes to CSR, it develops a unique image for your business. The investment and initiatives that you take for the community reflect positively on your image. Customers feel good about the company and the brand becomes not just popular but is held in much reverence than the other.
This is one thing that every business wants. Customer loyalty depends on what your services are but it also depends on how the customer views you. If the company is indulged in helping the community or donating, the crowd will see it in a positive light but at the same time, you must remember, even though the brand reputation will be built, there should be no let-up in the services. The customer will remain loyal and feel good about a company if it knows that your principles align with theirs. If the business has a standard manufacturing process, and ethical business standards, it is more likely to have loyal customers as compared to other companies.
This is the most needed in a company. It means new ideas in the market and for every business, a new idea means money. CSR model can promote creativity in your employees who are exposed to a different dimension. Social involvement will contribute to the bigger picture and they will feel compelled to encourage themselves to do their jobs better.
Is it good?
CSR is a necessity for a business that wants to create a position that is favorable to external as well as internal growth. It carves a unique position for the brand.
CSR is no longer optional and companies have understood the value of this model. It is an investment that brings in revenue as well as enhances the company’s position in the society that results in making the company more successful.